Thursday, October 15, 2009

Brand Ambassador's Loyalty?









(Couldn't get a better pic)

Yuvraj was recently signed as the Brand Ambassador for Birla Sun Life Insurance and Fiat Punto. And already there is conflict of interest, when it comes to the Ad’s. In the Birla SunLife Insurance ad you can clearly see him getting out of a car, which is definitely not Fiat Punto. This clearly shows that he doesn’t believe in the product he endorses. If a Brand Ambassador endorses a product then he should take care that he uses the same product in public. Think of Sharukh holding a coke bottle in an ad for another product!!??

The best example for a brand ambassador who takes this very seriously is a south Indian actor called ‘Surya’. He endorses for TVS bikes and even in his movies or any other ads he’ll be seen only in that bike.

Click here to for the Ads : http://www.youtube.com/watch?v=k0SkYTBBpRc (Birla Sun Life)