This is an incredibly well made ad, which clearly explains the USP of U-VA. However it misleads the audience in every way possible. In the ad they show some 7 or 8 guys coming out of the car, which explains the USP - Spaciousness. But according to law, the car’s capacity is driver + 4 passengers. So, Is this right in the part of the company and the Ad agency to communicate illegal methods of travelling to the public?
Wondering whether it could be banned because it communicates something which is illegal?
Check out the Ad : http://www.youtube.com/watch?v=pwo_9C597DM
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